To celebrate our launch use

EOPLAUNCH

code to enjoy free worldwide shipping

As Featured In

Essence of Persia has been proudly featured in top lifestyle publications. Discover how our brand is making waves in the skincare world. Explore the articles that highlight our journey and passion.

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The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)

Imagine stepping into a steamy Persian hammam, the air thick with exotic scents… Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare. Adding that to her French-Persian heritage and the use of modern science, Diana created Essence of Persia, a deluxe skincare brand in Hong Kong. Newly launched in late 2024 is the brand’s crown jewel: Reine de Safran, a luxurious face cream infused with the world’s most expensive flower – saffron. Revered as “red gold” in Persian culture, saffron is harvested from delicate purple flowers, each producing just three crimson stigmas. In addition to the finest saffron oil, Reine de Safran is also formulated with a potent blend of shea butter, olive oil, almond oil, squalene, niacinamide, and vitamins. Together, these ingredients promote anti-ageing, smoothening, brightening, hydration, and skin elasticity. What’s more, this EU-compliant product is vegan, toxin-free, and cruelty-free, making it suitable for all skin types.

Indulge in the luxury your skin deserves with Essence of Persia – now offering free worldwide shipping to celebrate the launch of Reine de Safran! Use the code EOPLAUNCH and experience timeless radiance today.

Discover the Story

What is Persian Beauty?

Persian culture, one of the oldest in the world, boasts a glorious legacy and rich history that has influenced art, architecture, poetry, and more. Regardless of age, background, or life experiences, Persian women are united by timeless beauty secrets passed down through generations. Known for their gracious hospitality and luxurious rugs, the Persian standard of beauty transcends external appearances to emphasize inner beauty as well.

Since ancient times, Persian women have focused on maintaining both external beauty and internal wellbeing. Daily Persian beauty and wellness rituals feature high-quality, natural ingredients such as saffron, rose, orange blossom, pomegranate, lemon, turmeric, and tea.

At Essence of Persia, we strive to bring this empowering experience to your home. Our products, infused with the exotic scents of saffron and other natural ingredients, are designed to elevate your holistic wellness journey. Discover the essence of Persian beauty and transform your skincare routine with the luxurious traditions of one of the world’s most ancient cultures.

Iranian Beauty secrets

About Essence of Persia

Essence of Persia is the first Persian skincare brand created for today’s modern women. Founded by French-Persian entrepreneur Diana Azimi after years of research, Essence of Persia offers meticulously formulated skincare products with natural, vegan, and toxic-free ingredients. Clinically tested and compliant with regulations, our skincare line is designed for all skin types and tones.

The foundation of our products begins with the finest Persian ingredients combined with modern science. Every drop of Essence of Persia is infused with our passion for skincare and wellbeing – passed down from queens of the ancient Persian empire, to our grandmothers, to modern women.
See healthy skin results from 6 weeks with our EU-compliant, vegan, cruelty-free formula, backed by extensive research for effective and clean skincare.

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